Joosun Yum was born in Seoul in 1992 and is currently a graduate school student at Hongik University in Seoul. At Hongik University, she is a Cultural and Art management major and has also been a Teaching Assistant and Research Assistant in the Management Department. In 2014, she began studying abroad in Iowa, US and went to London, UK for exchange student program in 2015. During exchange program, she also involved in an internship program in Event Management Team, Fitpro. After she graduated a college, she worked in Samsung Leeum museum of art and Wiveel(Live Auction Art). As preparing to go to graduate school, she wrote a journal with management professor in USA for submitting to International Journal of Art Management, SSCI and it is also admitted to International Academy of Public and Buisness Administration Conference. Her research is focused on not only art museums’ SNS marketing but also enterprises’ cultural art marketing.